This herbaceous perennial features a clumping, upright habit and thrives in USDA Hardiness Zones 3-8, making it ideal for a wide range of gardens. Preferring full sun and well-drained soils, it boasts vibrant pink, daisy-like flowers with an orange central cone that bloom from mid-summer into fall, attracting bees, butterflies, and other pollinators. Its rough, lance-shaped green foliage provides a subtle backdrop to its bright blossoms. Standing at a mature height of 2-3 feet, it makes an excellent accent plant, mass planting, or border addition. Fall color is minimal, as the plant dies back to the ground, but its seed heads can persist for winter interest. Generally deer-resistant, this drought-tolerant plant is perfect for low-maintenance or prairie-style gardens. Its striking blooms and hardy resilience make it a standout choice for enhancing biodiversity in the landscape.