This evergreen shrub boasts a compact, upright habit, making it a versatile ornamental choice for gardens. Cold hardy in USDA Zones 7-9, it thrives in temperatures between 15°F to 85°F and prefers acidic, well-drained soil enriched with organic matter. This plant awakens the landscape with vivid red, bell-shaped flowers in late winter to early spring, offering early-season color and interest. Its glossy, dark green foliage provides year-round appeal, while the flowers attract pollinators like bees. Reaching a mature height of 6-8 feet, it is ideal as a specimen plant or in mixed borders. While not particularly deer-resistant, its vibrant display ensures lasting admiration.